Museums & Galleries NSW website has a factual page on how and why Facebook can be used to help your organisation.

Facebook allows you to connect directly with your community and remind them of your presence and activities.

When you post to your page it shows up in the news feed of your page ‘Likers’ whereby they are able to engage with your posts by clicking on your links or by sharing and liking your posts.

By sharing your links, videos, pictures and events, your followers are providing you with valuable word-of-mouth advertising.

In effect your followers can engage with your organisation, form deep connections, and become an audience of loyal visitors and followers.

Social media motivates visitation, influences donations and encourages membership.

Visit the MGNSW Website here.